Building In Public.
I'm Joey DeLuca. I run pipe during the day and build websites at night. I'm deep in crypto, documenting the grind, and figuring it all out in public.
What I Do
Three worlds. One grind.
01
Plumbing
Finishing my journeyman program. Blue collar runs in the blood. The trades taught me how to show up, do the work, and figure things out with your hands.
02
Web Design
I run MellowMeta and build websites for clients who want real results. WordPress, Elementor, strategy — I handle the whole thing start to finish.
03
Crypto
Deep in the Doginals ecosystem. Doginal Dogs holder, active in communities, hosting spaces, and building my presence in Web3 since day one.
About Me
I didn't come from the internet.
I'm a plumber finishing my journeyman program who got deep into web design and never looked back. I built a business, got into crypto, and started documenting the whole thing in public. This site is where I put it all.
Read My Story
Communities
Where I show up.
Doginal Dogs
10,000 pixel dogs inscribed on $DOGE. My home base in Web3. This community is the real deal.
↗ ContributorType Media
Decentralized media brand led by creators, for creators. I contribute to writing and branding.
↗ HostCrypto Spaces Network
Network built around live crypto conversations on X. I host regularly and it's where I've built most of my following.
Let's Connect
I'm on X every day.
Building in public means showing the work, the wins, and the failures. Follow along on X for the real-time feed.
@mellowmeta